Magic Cookie Bars from Eagle Brand

Introduction

The Magic Cookie Bar, often lovingly referred to as Seven-Layer Bars or Hello Dolly Bars, is a truly iconic American dessert. Its “magic” lies in its incredible simplicity—it requires virtually no mixing and relies on the transformative power of Eagle Brand Sweetened Condensed Milk to bind the layers into a chewy, gooey masterpiece. Originating in the mid-20th century, this recipe quickly became a staple for potlucks, bake sales, and holiday trays because it delivers maximum flavor with minimal effort. It is the perfect blend of crunchy graham cracker crust, sweet coconut, crunchy nuts, and melted chocolate, all sealed together by that rich, caramelized condensed milk.

Ingredients

  • 1/2 cup (113 grams or 1 stick) unsalted butter, melted
  • 1 1/2 cups (175 grams) graham cracker crumbs
  • 1 (14-ounce or 400 grams) can Eagle Brand Sweetened Condensed Milk
  • 1 cup (175 grams) semi-sweet chocolate chips
  • 1 cup (85 grams) shredded sweetened coconut
  • 1/2 cup (60 grams) chopped pecans or walnuts

Step-by-step Preparation

  1. Preheat your oven to 350°F (175°C). Line a 9×13 inch (23×33 cm) baking pan with parchment paper or aluminum foil, leaving an overhang on the sides for easy removal.
  2. Pour the melted butter into the bottom of the prepared pan. Sprinkle the graham cracker crumbs evenly over the butter. Use the bottom of a measuring cup or glass to firmly press the crumbs into a compact, even crust. Tip: Pressing firmly ensures the crust doesn’t crumble when sliced.
  3. Layer the remaining dry ingredients sequentially over the crust: first sprinkle the chocolate chips, followed by the coconut, and finally the chopped nuts. Do not mix the layers.
  4. Slowly and evenly pour the entire can of sweetened condensed milk over the top of the layers. Ensure that the milk covers all the dry ingredients, especially the corners and edges, as this is what binds the bars together.
  5. Bake for 25 to 30 minutes, or until the edges are golden brown and the coconut topping is lightly toasted. The center should appear set and slightly caramelized.
  6. Remove the pan from the oven and place it on a wire rack to cool completely. This is the most crucial step; if you attempt to slice the bars while warm, they will fall apart. Allow them to cool for at least 2 hours, or chill them in the refrigerator for 30 minutes for the cleanest cuts.

Nutritional Information

Magic Cookie Bars are an indulgent treat, high in sugar and saturated fat due to the butter, chocolate, and condensed milk content. Based on cutting a 9×13 pan into 24 standard servings, each bar contains approximately 250-300 calories. While they offer some fiber from the nuts and trace minerals, they are best enjoyed in moderation as an occasional dessert. The primary health benefit is the pure joy they bring!

Storage

Once cooled and sliced, store the bars in an airtight container. They can be kept at room temperature for up to 3 days, though chilling them in the refrigerator is recommended as it helps the layers solidify, making them less sticky and easier to handle. Refrigerated bars will maintain their quality for up to 7 days. For longer storage, the bars can be frozen for up to 3 months; wrap individual bars tightly in plastic wrap before placing them in a freezer bag.

Conclusion

These bars are the ultimate comfort dessert, perfect served alongside a cup of hot coffee or a glass of cold milk. For a fun twist, try substituting the semi-sweet chips for butterscotch or white chocolate chips, or adding a sprinkle of toffee bits before baking. The Magic Cookie Bar recipe is a timeless classic for a reason—it’s quick, dependable, and delivers a guaranteed dose of sweet, layered happiness every time you bake it.

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